Embedding purpose and sustainability throughout the product lifecycle
A tremendous shift in shopper sentiment has put social responsibility, environmental concerns, sustainability and healthy lifestyle choices into the mainstream. At a point when value is defined by more than cost and convenience, brands must identify and embrace their purpose and use their vision to differentiate in a crowded and hyper-competitive market.
Embedding social responsibility and environmental sustainability throughout the product lifecycle, including product development, material and supplier sourcing, inventory management, and logistics, is one way for consumer product companies to differentiate themselves in a crowded and hyper-competitive market.
