Changing customer behaviors and expectations, new regulations, digitization, and societal pressure for sustainability have introduced a host of new and at times competing priorities for automotive players.
In this environment, automotive organizations must balance the need for new investments in software, data, and cloud while facing mounting pressure to cut costs and preserve cash. They must adapt the way they serve the customer, while maintaining traditional sales and service models. And they must form strategic partnerships to enable themselves, and the industry as a whole, to accelerate innovation and drive multiple transformations in parallel.
In an era of unprecedented disruption, success depends on automakers’ ability to orchestrate multiple changes, from software-driven transformation to the shift to sustainable mobility and autonomous driving. And this ability depends, in turn, on collaboration. For commercial vehicles and passenger cars alike, their ability to deal with the many difficult – and interconnected – disruptions they face depends on finding their place in a new global, digital ecosystem.
Automotive organizations today face unprecedented challenges. The question is: How will they get the future they want?
