“As customers become more tech-savvy, the automotive industry is embracing software adoption and transformation, driven by a growing demand for immersive, software-driven experiences that align with evolving consumer trends.”
Jayashree Ravichandran – VP & Head of Automotive Software Engineering
Software Driven Transformation
The automotive industry is undergoing a radical transformation, shifting from mechanical to software-driven. To stay competitive, companies must build a strong foundation for Software-Defined Vehicles (SDVs) by adopting digital technologies, designing software-centric architectures, and developing robust engineering practices. Establishing the right governance, teams, and competencies, automotive companies can successfully transition to a software-driven organization, empowering them to design, build, and deliver the next generation of SDVs staying ahead in an evolving market.
Driver Assistance
Supporting automotive OEMs at every stage of ADAS/AD development, from active safety to full autonomy. With optimized solutions across the entire ADAS lifecycle, companies can manage costs, accelerate time-to-market, and stay ahead of evolving technologies. As advancements in sensors, HPC, and project management accelerate, automotive manufacturers can adapt quickly and efficiently, ensuring success in a complex, rapidly changing landscape.
Mobility Experience
As software-driven mobility accelerates, OEMs must adapt to meet evolving consumer demands for personalized, connected, and seamless experiences. By embracing next-generation in-car interfaces, advanced connectivity, and cloud platforms, automotive companies can innovate faster and deliver user-centric services. This requires a shift to software-defined vehicles and a business-wide transformation. OEMs that collaborate across the mobility ecosystem can lead in providing the advanced features and personalized experiences customers expect.
Vehicle Controls
OEMs can ensure seamless continuity by managing the update and maintenance of legacy software assets until end-of-life while accelerating the development of Electric and Hydrogen vehicles. This strategy meets growing customer demand and evolving governmental regulations. As they transition to Software-Defined Vehicles (SDVs) and new powertrains, OEMs can continue to deliver ICE projects in compliance with regional regulations, balancing current requirements with the innovation needed for future Electric, Hybrid, and Hydrogen vehicle generations.
Digital Product Software
In the next decade, software products will drive automotive revenue and competition. Our comprehensive software development approach, powered by Generative AI, supports clients at every stage—from design to release and updates. We help create intuitive, hyper-personalized software products that enhance customer experience, build brand identity, and ensure loyalty. This holistic approach enables automotive companies to innovate, monetize software, and stay ahead in the evolving digital landscape.
Experience Engineering
As customer demand for hyper-personalized, connected, and immersive in-car experiences grows, Experience Engineering enables automotive companies to deliver next-gen solutions. Using Real-Time 3D (RT3D) graphics, we streamline design and deployment, enabling faster time-to-market and better decision-making. Our design-led approach ensures seamless integration across the vehicle lifecycle, empowering clients to create innovative, scalable solutions that meet customer expectations and drive business growth.
