Optimizing omnichannel performance in supply chain

In this paper, Jörg Junghanns (Vice President Europe – Digital Supply Chain, Capgemini’s Business Services), John Lash (Vice President, Product Marketing, E2open), David Strauss (Assistant Vice President, Enterprise Solutions & Strategy, E2open), and Oana Rusu-Williams (Director, Product Marketing, E2open) deep dive into ensuring consistent fulfillment across the many routes to market.

The paper explains how brand owners can use the channel ecosystem as a secret weapon to optimize performance across all channels to achieve corporate goals such as exceptional customer experience, growth, and profitability:

• Executive summary
• Consistency across channels is critical
• Achieving consistency is challenging
• Delivering consistency requires a framework
• Implementing the framework benefits from best practices
• Strategies for delivering omnichannel excellence
• Conclusion

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