Welcome to the metaverse

We view the industrial metaverse as a significant opportunity for using metaverse technologies to achieve operational excellence in the industrial workplace; to improve the operational, manufacturing, and supply chain processes throughout a product’s lifecycle. It’s a strategic economic shift in which the “digital twin” is taken to a whole new level, progressing from the Internet of Things – which describes the interconnection of physical objects, where data is exchanged over the internet or networks – to the “Internet of Twins,” with an additional dimension provided through the digital object. 

This next generation of digital twins will be interconnected, immersive, collaborative, persistence and accessible from anywhere and on many devices. We intuitively expect the metaverse to be more complex, more layered – an evolving reality, and an experience that is synchronized with reality, with interactions on a deeper, collaborative level. This evolution makes it possible to scale up data exchanges and to interconnect with a vast range of information flows.

How do companies make a connection that drives the much sought-after brand loyalty and, critically, helps them deliver the best CX to outperform competitors? One route is to create immersive customer experiences. These are contextually relevant, multi-sensory experiences enabled by the right combination of flat, natural, and extended-reality interfaces and sensor technologies that create emotional and intuitive value for people.

Increasingly valued in consumer products, retail, fashion, luxury, and also entertainment, sport and events, we are helping to build virtual spaces to promote NFT-driven virtual or physical goods and services. These spaces increase consumer’s loyalty, reach new audiences, build the brand reputation, and virtually test products before producing them in the real life, to deliver richer-quality immersive experiences.

Just as delivering positive emotional outcomes drives loyalty with customers, it can also increase retention and engagement among employees. Work/life balance, empowerment, and confidence are all positives that an employee wants. And pain avoidance comes in the guise of faster learning, better retention, and better focus.
 
In this age of working from home, it is more important to prevent employees from becoming disconnected and demotivated.  An immersive experience strategy can make employees feel included from the start, maintaining team spirit and helping retain scarce staff.  So, businesses should consider integrating metaverse solutions from hiring, onboarding, to learning and development, and in fostering collaborative teamwork. 
 
We can help you improve the employee experience with more efficient operations, lead time reduction, reduced risks, and training time, all leading to increased employee recruiting and retention.