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Retail

Turning disruption into advantage with agentic AI for retail

Retail is being squeezed from all sides as inflation reshapes demand, consumer expectations continue to rise, and workforce concerns around AI adoption mount.

To respond, retailers need practical AI roadmaps that balance competing priorities: reducing costs while driving growth, automating operations while augmenting employees, and enabling new customer experiences that integrate seamlessly into the existing journey.

Capgemini helps retailers lead through disruption by leveraging AI to anticipate industry shifts and adapt the business — turning these forces into new sources of growth, efficiency, and sustained competitive advantage.

What we deliver for retailers

Revenue growth

Through a connected omnichannel strategy, including agentic commerce that adapts in real time to customer intent and demand signals.

By applying AI-driven intelligence to pricing, promotions, and core retail
operations.

Through AI-powered forecasting, replenishment, and store teams empowered with actionable, real time insights.

“One journey, every channel. Retail success today isn’t a matter of presence, but consistency. We help retailers design and deliver seamless experiences that build loyalty with every interaction.”

Mark Ruston, VP, Global Retail Lead, Capgemini

    Consumer-centric grocery fulfillment

    We help companies develop and implement a customer-first strategy, as well as underlying data-led capabilities.

    Food waste reduction solutions for retail

    One-third of all food is wasted, harming the climate, biodiversity, and consumers. Food waste is a global challenge.

    Connected commerce in retail, consumer products and services

    Digital channels remain the fastest-growing global channel for consumer products companies, outpacing others by a rate of three or more.

    Cornershop, the store of the future

    The live store in London where customer engagement and retail are brought to life.

      Expert perspectives

      Customer experience, Data and AI

      How AI is transforming retail customer experience

      Mark Ruston
      Apr 16, 2026
      Customer experience, Data and AI

      NRF 2026: 3 strategic shifts retailers can’t ignore

      Mark Ruston
      Jan 29, 2026

      Meet our experts

      Mark Ruston

      Mark Ruston

      VP, Global Retail Lead, Capgemini
      Mark Ruston is Capgemini’s Global Retail Lead with 22+ years in consulting and transformation. He helps Tier 1 retailers and CPGs bridge strategy and execution, driving growth and measurable outcomes. With global experience and deep supply chain expertise, Mark champions AI to boost productivity and reduce waste — positioning operations as a key driver of consumer experience.
      Steve Hewett

      Steve Hewett

      Global Leader for Technology & Data, frog
      Steve specializes in the digital transformation of ‘retailing’ – he is leading our offer development for how generative AI will impact the e2e CX of our clients and their customers – from how it will help to set new customer experience strategies & develop new propositions to how it will transform digital marketing, omni- commerce, store experience & operations, customer service, and CRM & Loyalty.
      Mayank Sharma

      Mayank Sharma

      Vice President
      Mayank is a Supply Chain Leader with expertise in driving supply chain transformations through use of digital solutions across planning, procurement, logistics, fulfilment, and sustainability. He has worked across Consulting, Operations and Technology giving him a well-rounded approach to identifying business transformation requirements and re-inventing supply chain operating models through performance-led technology transformations. At Capgemini, he is responsible for leading & growing Capgemini’s Supply Chain Practice for Consumer Goods, Retail and Distribution. Mayank brings unique experience of leading transformations as a consultant at Big 4 and at Amazon.com of leveraging digital solutions within e-commerce supply chain to drive end-to-end supply chain improvement.
      Owen McCabe

      Owen McCabe

      Vice President, Digital Commerce – Global Consumer Goods & Retail, Capgemini
      Owen is the Global leader for Digital Commerce at Capgemini. He has led several major digital commercial transformations to enable our Consumer Goods clients to win through data and tech in the new retail landscape emerging through 2030. His previous experience includes 9 years as the global digital commerce practice leader at WPP/Kantar and more than a decade in senior brand marketing and sales roles at P&G and Nestle.
      Lindsey Mazza

      Lindsey Mazza

      Global Retail Lead, Capgemini
      Lindsey is Capgemini’s Global Retail Lead. She is a retail thought leader and subject matter expert who specializes in shopper-centric, unified-channel commerce and innovation. With nearly 20 years’ experience in retail transformation, Lindsey has served some of the world’s largest retailers in analytics-enabled integrated planning and execution, from consumer demand to receipt.

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