Senior Director – Automotive Business Transformation
Now leader of Capgemini Engineering’s business transformation activities for the automotive industry, Pascal joined Altran in 2018, becoming head of digital continuity. This move followed a long career with PSA Group, where his roles ranged from research engineer to international finance controller. Latterly, he lead the  strategic marketing team and activity, developing a strong interest in marketing intelligence and foresight.
He draws on that experience in his current position, where he is responsible for ensuring that Capgemini‘s partnerships facilitate software-driven transformation in order to give automotive clients the future that they and their customers want.
Pascal firmly believes these collaborations must be customer-centric: that is, they should be guided by the aim of delivering value to vehicle users, rather than by the desire to promote technological innovation for its own sake. He finds that studying socioeconomic trends can shed a lot of light on how technological innovations affect people, and on what people want from technology.
Sector and Subject Expertise
Sector: Automotive, Manufacturing
Subject: Intelligent Industry, software-driven transformation, engineering, foresight & sociocultural contexts, digital twins, process variability, 6 sigma & lean management, process mapping & digitalization, digital transformation & change management, cost reduction algorithms and models for fact-based management, marketing predictive analytics, data visualization, time series modeling & quality statistics management, customer profiling & targeting, brand positioning & brand management, CRM, retail & supply chain.
Publications
Next Destination: Software
How ontologies can give machine learning a competitive edge
Digital twins point of view
Speaker Engagements
Round table: Territoires, imaginaires et prospectives
Mobilitat 4.0: les estacions del futur