Niyati leads content and marketing services for UK and Continental Europe. Her extensive experience developing and scaling GTM offers harnesses data-driven customer experience expertise from across Capgemini for a powerful marketing proposition. Niyati is working on cutting edge solutions for the blended and digitally enhanced realities and business models in Financial Services, working extensively with the C-suite to define and develop strategies with responsibility at their core – data ownership, sustainability, safety and human experience.