Makena is an Innovation Lead on the Applied Innovation Exchange (AIE) team where she helps clients understand how they might harness the power of emerging technologies and market trends to unlock new business and consumer value. She does this through design thinking workshops, longer-term strategic engagements, prototype builds, startup and hyperscaler partnerships. Prior to joining the AIE, she was a Strategy Analyst at the innovation consulting firm Fahrenheit212, now frog Design, and a part of Capgemini Invent. Makena holds a bachelor’s degree in marketing and data Science from NYU Stern School of Business.