Capgemini Research Institute

Conversations for Tomorrow

This quarterly review is Capgemini’s flagship publication targeted at a global audience. It showcases diverse perspectives from best-in-class global brands, leading public figures, academics and influencers on a chosen theme. We feature a wide variety of content, including interviews, articles by guest contributors, and insights from some of the Institute’s reports. Within such wealth and diversity of these global industry leaders’ opinions, there is something for everyone. We warmly invite you to explore.

Generative AI

This edition delves into the unprecedented growth and the myriad opportunities that generative AI brings to the field of marketing.

Generative AI is becoming an integral part of many people’s personal and working lives for activities traditionally thought exclusive to the human mind, such as generating content and brainstorming.

Harnessing the value of generative AI: Top use cases across industries


The Eco-Digital EraTM: The dual transition to a sustainable and digital economy

Why sustainability ambition is not translating to action

Preserving the fabric of life: Why biodiversity loss is as urgent as climate change

Low-carbon hydrogen: A path to a greener future

Looking towards the future of the automotive industry 

Sustainability is a cornerstone of today’s manufacturing operations, but are organizations doing enough?

Food loss or waste continues to be a major problem across the lifecycle of food.

The growing urgency around climate change has placed it at the forefront of global issues.


Cutting-edge laboratories are driving innovation and competitiveness within the pharmaceutical industry.

As the global economy enters a software-led, digital era, software has gone from a good-to-have tool to a key asset for competitive success and value creation.

Of the technological advancements on the digital frontier in recent years, digital twin technology has been one of the most talked about. But what is a digital twin exactly?

How to prepare your organization for a quantum advantage now.

The state of 5G and edge in industrial operations.

How automotive OEMs can harness the potential of software-driven transformation.

Customer experience

2024 consumer behavior tracker for the consumer products and retail industries

Illuminating the path: Building resilient and efficient supply chains in the consumer products and retail industry

Why CMOs should enable real time marketing to drive sustained growth

Work, leadership, talent and people

How companies can make life better for their most important assets

Conversations for tomorrow #2

Creating the hybrid-workplace leader

Data and artificial intelligence

Governments today are expected to address a wide range of complex, interconnected challenges.

The growing urgency around climate change has placed it at the forefront of global issues.

Unlocking the data premium at speed and scale

How smart organizations use data ecosystems to gain an unbeatable competitive edge

How to drive AI at scale to transform the financial services customer experience


The telecom sector is embarking on a journey towards autonomous networks

Cloudification of networks

Intelligent industry

Examine the position of connected products as an integral aspect of the modern consumer lifestyle, with one-third of consumers now using connected products around the clock.

Progress in digital technologies and rapidly evolving customer demand have led to a new level of interconnectivity, driven by advanced software and unprecedented volume and quality of data.

Financial Services World Report and Top Trend Series

Banking and capital markets

Where is the cash? Accelerate corporate cash management transformation to build value

Unlock growth in wealth management: Empowering relationship managers and serving the affluent

The customer engagement imperative: What banks can learn from the FinTech playbook

Drivers, opportunities, and risks shaping the wealth management industry in 2023

Drivers, opportunities, and risks shaping the payments industry in 2023

Drivers, opportunities, and risks shaping the retail banking industry in 2023


From insuring assets to protecting mobility : Driving growth in the evolving mobility ecosystem

The Wellness revolution: How insurers are driving growth with customer well-being

Drivers, opportunities, and risks shaping the property and casualty insurance industry in 2023

Drivers, opportunities, and risks shaping the life insurance industry in 2023


Is your cloud journey taking you where you need to go? Create business value in an innovation-powered future

Research notes

Embracing a brighter future: Investment priorities for 2024

Where are organizations investing?

Conversations for tomorrow #4: The new face of marketing

Marketing is changing – for good and for the better. Stakeholder expectations have been reset, and brands are expected to act responsibly, sustainably, and to provide real value to individuals as well as societies.

    Conversations for Tomorrow #3: Intelligent industry

    Perspectives from an array of business leaders, entrepreneurs, technologists, and academics, on how the convergence of products, software, and services heralds the next big transformation opportunity for organizations.

      Conversations for Tomorrow #2: The future of work

      We examine how the COVID-19 pandemic has transformed the business landscape, accelerating the digitalization process and revolutionizing the way that we work.

        Conversations for Tomorrow #1: A sustainable future

        A sustainable future calls for collective action, bolder leadership, and smarter technologies.

          Meet our experts

          Jerome Buvat

          Expert in Digital Transformation & Strategy, Strategy & Transformation

          Subrahmanyam KVJ

          Expert in Digital Transformation, Future of Business, Innovation, Strategy

          Nancy Manchanda

          Expert in digital research, IT

          Marisa Slatter

          Expert in Strategy & Transformation

          Ramya Krishna Puttur

          Expert in Analytics and Strategy, Digital Transformation, Innovation

          Luca Russignan

          Head of Insurance, Capgemini Research Institute for Financial Services

          Elias Ghanem

          Global Head of Capgemini Research Institute for Financial Services
          Elias is responsible for Capgemini’s global portfolio of financial services thought leadership. He has more than 20 years of experience in FS, focusing on effective collaboration between banks and the startup ecosystem

          Vivek Singh

          Head of Banking & Capital MarketsCapgemini Research Institute for FS
          Vivek leads the Wealth Management, Banking, FinTech, and Payments sectors in Capgemini Research Institute for Financial Services and has over 12 years of digital, consulting, and business strategy experience. He is a tech enthusiast who tracks industry disruptions, thought leadership programs, and business development and startups.

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