Brandon Rael is a trusted advisor with significant strategy, operational improvement, profit optimization, technology, and organizational change experience across the retail, wholesale, and consumer industries. Brandon has an exceptional track record of successfully leading complex digital business transformations, delivering significant EBITDA improvements, driving meaningful ROI, building high-performing teams, inspiring organizational change, and exceeding expectations. He has authored industry articles, is a regular podcast contributor, and is a Rethink Retail Top 100 Global Influencer and RetailWire Braintrust member.